Conducted structured audits of the Group's intranet and public websites (desktop and mobile), coordinating with vendors to implement UX/UI improvements.
Performed social media audits across regional accounts (Jordan, Algeria, Tunisia, Egypt), plus Ila Bank and Ask Fatema AI, providing actionable recommendations.
Assisted in securing media coverage for Ila Bank and Bank ABC's financial announcements, boosting brand visibility.
Tracked engagement metrics across digital platforms to support performance optimisation.
Supported drafting and publishing of press releases and communications for H1 financial announcements and key campaigns.
Contributed to campaign visuals, promotional material design, and brand communication assets.